Apple makes up 56 per cent of MENA's mobile internet users

Around fifty-six per cent of mobile internet users in the Middle East and North Africa region (MENA) used Apple devices in the month of October, according to a recent study by digital media planning solutions company Effective Measure (EM).

Around 7.3 million internet mobile users in the MENA region used Apple devices including the iPhone, iPad and iPod touch. iPhone amounts to a total of 29 per cent of e-mobile users, 24 per cent to the iPad and 2 per cent iPhone.

The study indicated that Egypt comes in first in the use of iPad with 29 per cent of the local internet mobile using the device. In the UAE, 18.8 per cent of Apple users favor the tablet device.

In Saudi Arabia 64.5 per cent of the local e-mobile population used apple products, and the iPhone is the trendiest device as 34.3 per cent of apple users use the above $300 Phone.

Lebanon came in second with 61.1 per cent of e-mobile users using Apple devices. The iPhone is also the most popular Apple device at 30 per cent.

Morocco and Jordan ranked next with 59.4 and 44.6 per cent of e-mobile customers using Apple products.

Egypt came in the fifth place with 44 per cent. UAE lagged behind with thirty-three percent of e-mobile users in the UAE using Apple devices.

The study, which examined e-mobile data of the MENA region 2 to 11 October, indicated that 9.1 million e-mobile users in the MENA region (69 per cent of the total) used devices made by Apple, RIM (Blackberry) and Nokia.

Blackberry and Nokia lagged behind Apple with 7.6 and 5.3 per cent, respectively.
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