Apple is offering one day iPad 2 and iPod touch sales, with free shipping to the UK.
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You can now snap up an iPad 2 for £368, £438 and £508 (wi-fi only), or £468, £538 and £608. The Black Friday offers represent savings of £31, £41 and £51 respectively, Pocket Gamer reports.
The iPod touch is also available for £154 (8GB), £224 (32GB) and £294 (64GB), saving buyers £15, £25 and £35.
There are also sales on a range of accessories, including Apple's iPad Smart Cover.
Apple has become the UK's second most popular online retailer, according to a market research report which placed the iPhone maker behind Amazon but ahead of Argos for the first time.