Investment firm Susquehanna published a report revealing its estimates on Apple’s iPhones performance on the market in the first three months of 2012. Projected Apple shipments of its well known smartphones: 30.3 million units. Susquehanna readjusted its predictions as previously announced Apple would sell 27.1 million iPhones in the first quarter of 2012. During the full fiscal year, which for Apple started in October, the Cupertino based company is expected to sell 111.4 million handsets, up 6 million from the previous sales forecast.
The investment firm readjusted its predictions regarding Apple’s sales due to iPhone 4S’ exquisite performance on the market. The latest iPhone, pushed by Apple with unprecedented force domestically and worldwide, broke some sales records even from the early days of availability. In addition, some previous issues in the supply chain have been resolved, which allowed Apple to increase the orders to manufacturers for larger volumes of iPhone to be shipped around the world.
Jeffrey Fidacaro Susquehanna analyst explained in his report that “Demand appears solid as iPhone 4S continues to ship in one to two weeks online and stores are generally sold out for in-store reservation and pickup (still hoping Santa has a few left). These factors, combined with positive color from Best Buy and AT&T, led us to increase our iPhone shipment forecast for North America and modestly for Western Europe and Asia Pacific.”
In continental Europe, the latest iPhone failed to impress customers and industry observers point to many reasons, starting to weakening economic conditions that make customers more budget-conscientious. In addition, rival Android smartphones emerged as high quality products and yet with more consumer friendly price tags.