Samsung and Apple have been locked in a bitter copyright and patent battle - but one Samsung chief claims that the dispute has had a major silver lining for his company.
Samsung Australia's vice president of telecommunications, Tyler McGee, said that Apple bringing a case against Samsung has 'made the Galaxy Tab a household name'.
Samsung Electronics recently won another important round in the dispute - Australia's highest court dismissed rival Apple’s appeal, leaving Samsung free to sell its Android tablets this Christmas.
It follows similar rulings in cases in Germany, the Netherlands and America.
Samsung said in a statement that its Galaxy Tab 10.1 'will be available in stores this holiday period.'
Following this news Mr McGee told The Sydney Morning Herald: 'At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective.'
Samsung's Galaxy Tab 10.1 is a tablet running Google's Android system which is lighter and thinner than iPad 2.
Apple took Samsung to court in Australia after accusing the South Korean company of copying its iPad and iPhone.
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