It's been about a year since Microsoft (NASDAQ: MSFT) first showed off its Windows Phone 7 application platform, developer tools and software. The company now reports that the average Windows Phone 7 device owner downloads a dozen apps each month.
Microsoft said more than 1.5 million developers have downloaded the toolset. In addition, registered membership in its premium AppHub developer community now tops 36,000 with 1,200 new developers signing up each week. The company also reported that the Windows Phone Marketplace storefront now includes about 11,500 applications with some 7,500 of those being premium downloads. Another 1,100 ad-funded apps leverage the Microsoft Advertising Ad Control solution.
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"We recognize the importance of getting great apps on our platform and not artificially inflating the number of actual apps available to customer by listing 'wallpapers' as a category, or perhaps allowing competitor's apps to run on the platform to increase 'tonnage,'" Windows Phone 7 director Brandon Watson wrote on the Windows Phone Developer Blog.
"We also don't believe in the practice of counting 'lite' apps as unique quality content. In reality they only exist because developers can't have a Trial API and must therefore do extra work. Finally, we don't double and triple count apps which are submitted in multiple languages," said Watson.
He also touted the efficiency of the Windows Phone Marketplace certification program, stating that most submissions earn a pass or fail within 1.8 days. In addition, 62 percent of all submissions pass certification on their first attempt.