Amazon is offering a $25 credit to its Android Appstore to those who buy a new Android-based device on Verizon Wireless.
The promotion applies to certain devices purchased in Amazon's wireless store. It's intended to push the Amazon Android Appstore, which opened last month, with about 30 different categories of apps that users can test out on their computer. Features of the Appstore include one-click purchasing, targeted recommendations, discounted apps on a deals page, and one free paid app each day. Amazon also offers a native mobile app for the store.
But the promotion could be another hint at Amazon's overall strategy with Android. Amazon has clearly placed an emphasis on Google's mobile platform recently. Last month, Amazon also unveiled a cloud-based music service that gives users up to 5GB of free, online music storage. It also includes Amazon Cloud Drive, Amazon Cloud Player for Web, and Amazon Cloud player for Android. Users can upload their existing music library the Internet and play tracks on Macs and PCs or Android-based phones and tablets.
The recent moves could mean Amazon is readying its own Android-based tablet. Amazon also recently debuted an ad-subsidized Kindle, allowing it to knock $25 off the popular e-reader. Rather than providing evidence of a next-generation Kindle, this could be a test of a bigger ad subsidy system that would allow Amazon to produce a tablet at a lower price point, thus giving the mighty iPad a run for its money.
This is also the second Android-related promotion Amazon has offered in the past week. Over the weekend, Amazon slashed the price of the HTC Thunderbolt on Verizon to $129.99 from the usual price of $249.99. This deal is still good until midnight tonight. Coincidentally, the Appstore promotion kicks in at midnight and is good for a week.